The recent acceleration in Artificial Intelligence capabilities has set forth a seismic shift in the way businesses operate, unlocking new opportunities for innovation. From automating mundane tasks to creating smart solutions that enhance user experience, the capabilities of AI are limitless. Arguably the biggest change for individual companies will be how they use AI to solve customers' pain points.
Creative use of AI is enabling companies to deliver all kinds of new innovations for their customers. Using their insight and creativity, they are using AI to create novel, and sometimes highly disruptive, new products and services, pioneering all kinds of new experiences.
Customer Pain Point:
Grammatical errors in writing that undermined the impact of users' communications with others.
AI Solution:
Natural Language Processing for grammar checking giving users improved writing with real-time suggestions.
Customer Pain Point:
Inaccurate mammogram readings, potentially with life-threatening outcomes.
AI Solution:
AI algorithms to improve mammogram analysis, leading to increased accuracy and early detection of breast cancer.
Customer Pain Point:
Unscientific approach from traditional ski instructors on how to learn and improve downhill skiing .
AI Solution:
Using in-boot pressure pads and 3D motion detectors, algorithms assess technique and provide coaching with real-time live audio .
Customer Pain Point:
Inefficient taxi dispatch and fare estimation leading to lower usage from customers.
AI Solution:
Machine learning algorithms for dynamic pricing and optimal routing, enabling quicker pickups and more accurate fare estimates.
Customer Pain Point:
Overwhelming choice of content frustrating customers unable to find the right shows.
AI Solution:
Personalized recommendation algorithms that tailored content that fits individual viewer preferences.
Customer Pain Point:
Inability for homeowners to get reliable home value estimates without visit from realtor.
AI Solution:
Zestimate, an AI-driven home value estimator that provided instant, data-driven home value estimates enabling smarter decision-making.
The use of AI is not the goal of course, merely the means. But those businesses that can gain a deep understanding of their customers' pain points and are prepared to dream of the impossible, are the ones that might find that AI can the differentiator in unlocking solutions that had otherwise not been attainable. To get started there are some simple steps to take:
