In an ever-evolving landscape, businesses often turn to experts like Alex for guidance in harnessing the power of Artificial Intelligence. With a strong history of senior leadership roles at industry giants such as Microsoft, PokerStars, and eBay, as well as experience as the CEO of Big Bus Tours and eDesk, Alex brings a wealth of commercial expertise to the table.

Alex's journey through the corporate world has honed an understanding of the complexities of digital transformation. Having traversed various sectors, from gaming, eCommerce, travel, to software, Alex has consistently delivered digital innovations that have garnered recognition.

A pivotal moment in Alex's career occurred during his tenure at eDesk, where he spearheaded the creation of an award-winning AI-driven experience that left an indelible mark. To solve the burden of eCommerce businesses of handling high volumes of customer service enquiries, eDesk used AI to organise requests by task – delivery status, refunds, returns and so forth – coupled with fully-drafted replies, enabling eCommerce businesses to save valuable time and increase customer satisfaction.

This experience underscores Alex's dedication to AI excellence. He is committed to demystifying the AI process for businesses, starting with the fundamentals and embarking on a journey to decipher the ABCs of AI. Through in-depth exploration of your business challenges, actionable AI solutions are uncovered.

The primary goal is to align AI capabilities precisely with specific objectives, ensuring that AI serves as a catalyst for growth rather than an expensive experiment. Alex provides a guiding light on where to get started and brings rigour to the planning process to ensure that any AI initiatives are grounded in the commercial needs of the business.

When it comes to implementation, Alex understands the intricacies and challenges that often accompany this phase. He provides tailored support to identify the right tools, agencies, or talent to breathe life into AI projects. Alex's expertise ensures that AI endeavours are not only sustainable and scalable but, most importantly, impactful.

With a passion for technology and a pragmatic, unbiased approach, Alex is dedicated to helping businesses navigate the intersection of commerce and AI successfully. Furthermore, he has enriched his knowledge through studies at institutions such as INSEAD and MIT.